Mrs Wissal Rida is International Business Development Manager at WDR Italy, with a strong focus on the North African and Mediterranean markets.

Within the partnership between WDR Italy and Rumil Pharmachem, she is responsible for the development of the Moroccan market, where WDR Italy holds the exclusive mandate for the distribution and commercial development of Rumil Pharmachem’s products.

Her role includes identifying and developing new business opportunities, building relationships with pharmaceutical distributors and local partners, supporting market-entry activities and strengthening long-term commercial relationships across Morocco.

Thanks to her knowledge of the local market and international business environment, Mrs Wissal acts as a key link between Rumil Pharmachem and the Moroccan pharmaceutical sector, supporting the company’s growth and positioning in the country.